Facebook definitely has its pros, but putting all your eggs in someone else’s basket is a sure way to loose them in the long run. You should be looking at setting up your own online HQ where you can control 100% of your band’s message.
But for the sake of helping you be more productive on Facebook I have put together a list of common mistakes bands make on Facebook.
Facebook have openly admitted that they limit the amount of fans that will see your posts from 20% for smaller pages to as low as 2% for pages with millions of followers. If only 20% of your fans can see your posts then how to do you reach the other 80% of your fans? Set up your own website and mailing list, then link to blog posts, music and videos on your site.
You should make sure this is filled at all times. Bio and links to your other sites: website, twitter, youtube etc.. and most important an e-mail address. This is so common it shocks me. If you can’t be contacted, how can someone offer you a gig or other opportunities.
Facebook don’t make it easy to add music to your page, but you can upload videos and the will be shown beside your timeline. If someone comes to your Facebook page and can’t play your music, then you may end up loosing a potential fan.
It may seem like I’m contradicting myself, but I’m not. There is a big difference between not posting music to your page and posting sub par music to your page. The former might deter people from clicking ‘Like’ where the later is a sure fire way of ensuing that person never gives you a second chance. If you’re starting out and still working on your music then you should hold off posting music until you are confident that it is good (exceptionally good!).
The event facility on facebook has been overused to death. Facebook, knows this and have restricted how it works. It use to be that you’d send an invite and your fans would have to respond or it would sit as a constant reminder. But now your fans receive a simple notification, which most people ignore. Work out what gigs are important and what ones are not. Only send out invites to single launches or send a link to a full tour listing. Everything else you should set up an event and simply link on your wall.
Only about 15-20% of your fans will see your status updates and if you don’t engage them regularly those 20% will be sent updates from others instead. By being more engaging and more interesting you will increase you prominence on people’s walls.
Facebook is not twitter and people do not like seeing their news feed clogged up by one person or band. Although Facebook has somewhat changed this with Timeline, but in general people will either block you from their news feed or worse still unlike your page. Best practice is to post no more than once a day.
For the exact same reason as above, this is an absolute no no. You want to make your posts engaging and not “BandX just view this video on youtube”
The whole point of Web 2.0 is interaction. Ask your fans questions, get their opinion. Use the Questions option on your wall. Upload photos and videos to your wall and ask them to comment. This will allow their friends to see your posts too.
You should also comment on your own posts. This encourages the two way conversation.
One of the great new changes with Facebook in the last year is the ability to use Facebook as your page. Under the Admins section on the top right of the page there is a link “Use Facebook As Band Name”. This allows you to comment on other pages. (but not on peoples profiles). You should use this to have conversations with other bands, radio shows, bloggers etc… This will all add to greater awareness of your page.
Facebook makes it easy for your fans to share your content. Just ask them to hit the share link on the bottom left of your page or to share a video or song on their wall.
Thankfully not many bands do this anymore, but I used to see a lot of bands that would set up a profile under their band’s name and start adding friends. This may seem to have it’s pros but in practice didn’t work./p>
This is very important as you can see which of your posts generate the best interests and which ones don’t. You can also get a better understanding of who your fans are. (age, sex, location).
Facebook has created one of the best advertising platforms on the internet. Not only is it extremely cost effective, but you can focus and a small target audience based on people demographic and interests, using other bands to find pre-qualified potential fans.
The platform is there, so are the people, now rack your brains together and come up with a clever idea to spread your content virally and increase your page likes. More importantly keeping your current fans engaged, as you already have their attention.
Facebook is a great way to get your band in front of new people, but it is very rare that posts go viral and in most cases a large percentage of you fans won;t see any of your updates. Your goal should be to use Facebook to send people to your website and mailing list and from their you can promote your music and gigs.